This press release was written for Murdoch University: Introduction to Public Relations Bridging Module in March 2012. The purpose of the assignment is to write a press release as Starhub, a telecommunications company in light of their recent revision of subscription rates.
STARHUB LOGO
Media
Release
FOR
IMMEDIATE RELEASE
Starhub revises subscription rate
to bring in more quality shows
Singapore,
16 November, 2011 – With
effect from 1 December 2011, Starhub will increase its subscription rate for
its Cable TV services. For an extra $2 a
month, all subscribers will enjoy more award winning shows.
The revision is in
light of the rising content costs over the years that Starhub is unable to absorb.
All cable TV packages will not be amended in any way. Instead, Starhub will introduce
more English, Korean, Mandarin, Tamil and Malay television shows that will
telecast the same day as their global counterparts.
“It is important to us
that our subscribers know what they are paying for- the most up to date
television shows of a high quality,” says Neil Montefoire, Chairman of Starhub.
Starhub’s mobile and
broadband subscribers will not be affected by the price revision and will still
enjoy the same quality service they have been receiving from Starhub. All
on-going mobile, broadband and Cable TV subscription proposals will not be
affected as well.
Starhub Cable TV
subscribers are encouraged to direct any queries to our Customer Service
Centers or Customer Care Hotline: 6873
2828.
-###-
For
more information please contact:
Nicole
Tow
Corporate
Communications Executive
Starhub
Mobile: 81132810
E-mail:
nicoletow@starhub.com.sg
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I am a creative writing and marketing enthusiast. I currently work at Jean Yip Group as a Marketing Executive. My other experiences include Copy Writing for Slim Fit.