This was
written for Murdoch University: Media Relations. The assignments required for a
new backgrounder to be written for the Restroom Association of Singapore.
(Backgrounders provide
background information to an event, product, issue or organization. In this
case, this backgrounder will provide information on Restroom Association (RAS).
It is also used to expand on the information given in the media kit; this helps
journalists produce accurate information on RAS background.)
The Restroom Association
(Singapore) (RAS) is a non-profit organization that ensures the maintenance and
improvement of excellent restroom cleanliness and hygiene standards in
Singapore. Established by Jack Sim in 1998, RAS works with all sectors through
its programmes, campaigns and activities to maintain excellent restroom
standards.
A
gracious society embracing excellence in Restroom Culture
Our Mission:
Building an excellent restroom culture by:
Encouraging owners to provide quality restrooms
Lobbying the cleaning industry to meet the right standards
educating socially responsible users
Recognising organisations and individuals for their contributions
We share
knowledge and resources to achieve common goals through mutual partnerships and
collaborations.
ADVOCACY
we initiate sustainable programs to generate a high level of public awareness
on the importance of a good restroom environment.
STANDARD
we aim to set a world-class standard of excellence in the restroom environment
through our quality work, commitment and service.
In 1998, it was reported that
restrooms in Singapore were rated the most unhygienic in the world. A good 70%
of restrooms in Singapore coffee shops were listed by Singaporeans as unusable.
The Restroom Association was formed that year.
RAS has been an active member
of the World Toilet Organization since 2001 and follows the international
standards of clean restrooms closely. RAS has also been an active organiser of
the World Toilet Conference annually since 2001. RAS has been travelling to
different Restroom conferences organized by other countries since 2002 to keep
abreast with the latest restroom technologies and management around the world.
RAS has been working closely
with the National Environmental Agency (NEA) since 2000 to upgrade restrooms in
Singapore and improve its cleanliness and hygiene. It has also worked with NEA
to create award winning campaigns. Three campaigns created were awarded the
prestigious Ogilvy Ad Award for best campaign consecutively from 2002 to 2004.
These campaigns saw an improvement in 50% of restrooms in Singapore. The
campaigns were also commended by the World Toilet Organization. This is RAS and
NEA’s fourth time working on a campaign together.
I am a creative writing and marketing enthusiast. I currently work at Jean Yip Group as a Marketing Executive. My other experiences include Copy Writing for Slim Fit.