Press Release
FOR IMMEDIATE RELEASE
Mata Mata’s Cheryl Wee
reveals secret to looking good
Singapore,
26 September 2013- Cheryl Wee has spent the last year releasing her own
album, clinching the 1st runner up title at the Miss Chinese
International Pageant 2012, being Jean Yip’s brand ambassador, as well as one
of the main leads in Channel 5’s hottest drama, Mata Mata. Her hectic schedule and lack of proper sleep usually
causes her to have dry and sensitive skin, but she stresses that Jean Yip has
helped her ‘look good and in shape from every angle’.
She said “As an artiste, it is important to look perfect from
every angle as every feature and flaw is seen up close on screen. Jean Yip’s
Customized R6 Face Treatment has helped me boost the hydration level of my
skin. It has also helped replenish and lock the moisture lost due to sun
damage, heavy makeup and lack of sleep”.
Jean Yip Group has launched a new campaign, showcasing the
company’s suite of services in boosting Cheryl’s beauty from head to toe and
from every angle. The campaign will run on television, print, outdoor and
digital platforms. It features the strengths of Jean Yip; helping every
customer look picture perfect, from every angle.
There are a total of 3 commercials. The first depicts the
company’s award winning service- R6 Skin Revolution Customized Face Treatment
with the tagline “Radiant from Every Angle”. R6 Skin Revolution combines the
power of the most advanced skincare technology & state-of-the-art equipment
to prevent skin damages. Utilizing the most advanced Transdermal Administrative
System (TAS). R6 Skin Revolution fights against skin damages by customizing
unique solutions that solve your different skin problems & concerns in six
ways. The treatment repairs blemishes, resurfaces scars, revitalizes dull and
aging skin, refines wrinkles, restructures sagging skin and re-textures uneven
skin surface.
The next promotes its slimming services with the tagline “Perfect
from Every Angle”. The treatment is customized according to the customer’s
condition, concerns and skin type. Advanced Slimming machines paired with a
personally designed well-balanced diet throughout the treatment program at
their comfort level produces effective and optimal results of having a
personalized program.
Lastly, the Permanent Hair Removal commercial will include
the tagline “Flawless from Every Angle”. Permanent Hair Removal is a
state-of-the-art, pain-free Intense Pulse Light (IPL) technology that aids in hair
removal. It is a permanent and cost effective treatment that produces effective
and visible results.
The advertisements will be released progressively from end October
2013 onwards.
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About Jean Yip:
Jean Yip
Salon Pte Ltd was founded by Ms. Jean Yip in 1982. Through her leadership, it
has since expanded from a single outlet in Katong Plaza to more than 60
hairdressing, beauty and slimming outlets today. All the outlets are situated
in prime locations all over Singapore. Jean Yip has also expanded regionally to
Malaysia, Indonesia and China.
With a strong
team of more than 800 creative hairstylists and professional beauty therapists,
Jean Yip Group is now Singapore’s leading hair and beauty group. Today, it
provides a comprehensive range of hairdressing, beauty and slimming services.
Holding firm
to the core values- Trust, Value and Friendliness, Jean Yip Group has embraced
the trust from consumers and continues to strive relentlessly to deliver the
best service to our customers. Jean Yip Group has also won numerous awards
throughout the five years. However, the best award and motivation for Jean Yip
Group is still our customers‘satisfaction.
For more information please contact:
Nicole Tow
Digital Marketing Executive
Jean Yip Group
Labels: press release, work
I am a creative writing and marketing enthusiast. I currently work at Jean Yip Group as a Marketing Executive. My other experiences include Copy Writing for Slim Fit.